Description Benefits: Brightening: This serum helps to brighten the skin by reducing hyperpigmentation, dark spots, and discoloration. Niacinamide and Tranexamic Acid (TXA) work synergistically to even out skin tone. Anti-inflammatory: Niacinamide has anti-inflammatory properties, which can help calm irritated skin and reduce redness, making it suitable for sensitive skin types. Anti-aging: Niacinamide is known to improve skin elasticity, smooth fine lines, and reduce the appearance of wrinkles. Oil Control: It can help regulate sebum production, making it beneficial for those with oily or acne-prone skin. Moisturizing: Niacinamide supports the skin barrier, helping to retain moisture and keep the skin hydrated. How to Use: Cleansing: Start with a clean face. Use your regular cleanser to remove any dirt, oil, or makeup. Toning (optional): Apply a toner if it’s part of your skincare routine. Application: Take a few drops of the Anua Niacinamide 10% TXA 4% Serum and apply it evenly across your face and neck. Gently pat it into your skin until fully absorbed. Moisturizing: Follow with your usual moisturizer to lock in hydration. Sunscreen: In the morning, always apply sunscreen after using this serum, as it can make your skin more sensitive to UV rays. Ingredients: Niacinamide (10%): A form of Vitamin B3, known for its brightening, anti-inflammatory, and oil-controlling properties. Tranexamic Acid (TXA) (4%): An ingredient used to treat hyperpigmentation, reduce the appearance of dark spots, and brighten the skin. Water: The base of the serum, providing hydration. Glycerin: A humectant that helps to draw moisture into the skin. Butylene Glycol: A conditioning agent that helps the skin to retain moisture. Sodium Hyaluronate: A form of hyaluronic acid that deeply hydrates and plumps the skin. Allantoin: A soothing ingredient that helps to calm and protect the skin. Panthenol: Also known as pro-vitamin B5, it hydrates and soothes the skin. Sodium Citrate: A buffering agent that helps to maintain the pH of the product. Phenoxyethanol: A preservative to ensure the product remains free from microbial contamination. Ethylhexylglycerin: A conditioning agent and preservative enhancer.
